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Case Studies



DMA West members produce a wide variety of excellent work, across various media for many well known UK and international brands. Here are some examples of that work.



Available Documents

click to view/download this PDF file (28KB) Sainsbury''s Bank case study
(Published: 4 Oct 2007 - 28KB)
A case study from Occam describes how they brought extensive cost and time efficiencies to Sainsbury’s Bank’s database marketing programme.
click to view/download this PDF file (25KB) Evaluating recruitment campaigns - a public service case study
(Published: 4 Oct 2007 - 25KB)
With a variety of data sources and low levels of evaluation in their marketing campaigns, one Government agency asked data solutions provider Occam to consolidate their data and provide a tracking path for recruitment response. This case study shows effective management delivered results…
click to view/download this PDF file (29KB) Innovation insight
(Published: 3 Oct 2007 - 29KB)
West-based agency Proctor & Stevenson shares some PURLs of wisdom
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